Our Journey: A Timeline of Excellence
At Smartpaw, we stand by our promise to you, and it’s reflected in our service.We are honored to receive multiple awards that celebrate our dedication and excellence, a true testament to the trust Singaporean pet owners and industry leaders place in us.
Moving forward, we’ll continue to enhance your shopping experience, delivering it The Smartpaw Way, tailored just for you and your beloved pets with our top-quality pet products.
Recognized by The Straits Times for Best Customer Service. Validated by Happy Pawrents.
Smartpaw has been honored as a top-rated company in Singapore's Best Customer Service Providers by The Straits Time. This prestigious recognition is a testament to our team's commitment, a commitment that has earned us over 8,000 verified 5-star reviews from our beloved customers on Shopee and Lazada. Thank you for making us your trusted partner in pet care.
The Straits Times – Singapore’s Best Customer Service Award 2023/24
Smartpaw is proud to have received The Straits Times – Singapore’s Best Customer Service Award 2023/24. This recognition highlights our unwavering dedication to delivering outstanding care and assistance to you and your cherished pets, as we consistently work to exceed your expectations.
Smartpaw Milestones
2016: Founding and Launch
Smartpaw emerged from a passion for pets, founded by Dean Tan Juan Yuan, who identified the need for enhanced pet care solutions in Singapore. Inspired by global trends in pet tech investments, Smartpaw swiftly shifted to pioneering products like self-cleaning litter boxes and smart monitors, easing the demands of pet parenting in our bustling urban environment. This launch gained recognition in The Straits Times, highlighting our promise in the thriving smart pet device market.
2018 Pet Tech with Heartfelt Care
In 2018, we launched electronic pet products such as smart feeders, pet cameras, and paw washers, targeting a high-growth sector with a primary focus on exceptional customer support. By expanding to marketplaces like Shopee, Lazada, and Qoo10, we connected with more Singaporean pet owners who treasure their pets as family, prioritizing responsive service and reliable guidance. This approach solidified our position as a leading customer support provider in the pet category, fostering trust and enhancing their experience.
2021: Milestone in Customer Satisfaction
Our dedication paid off as we received over 2,000 5-star reviews in Singapore, a testament to the trust and satisfaction of local pet parents with our innovative products and service.
2023: Rapid Growth, Customer Recognition, and Exclusive Partnership
We expanded our product range to offer the widest selection of pet tech in Singapore, featuring top brands for cats, dogs, and more. As the sole partner for Neakasa—whose P2 Pro won a 2023 Family Choice Award and the SuperZoo 2022 "BlogPaws Best" Award for Best Grooming Product, and whose M1 Litter Cat Box was a Prime Day 2024 Best Seller—we brought exclusive innovations to local pet lovers. Similarly, our partnership with PetSnowy, recognized with two MUSE Gold Awards for design and innovation, added premium smart solutions. Our focus on competitive pricing, free shipping (over $60), and fast delivery built a loyal community, earning over 3,000 verified 5-star reviews.
2023/24: Honored with The Straits Times – Singapore’s Best Customer Service Award
Smartpaw received The Straits Times – Singapore’s Best Customer Service Award for 2023/24 in the Pet Supply Retailers (Online) category. This accolade celebrated our personalized support and dedication, enhanced by exclusive access to award-winning products like Neakasa’s P2 Pro and PetSnowy’s SNOW+ litter box, reflecting the trust Singaporean pet owners place in us.
2025/26: Back-to-Back Win at The Straits Times Awards
Smartpaw clinched The Straits Times – Singapore’s Best Customer Service Award for 2025/26, again topping the Pet Supply Retailers (Online) category. This repeat honor highlights our passion for outstanding service and innovative products from our valued partners Neakasa and PetSnowy, fostering the bond between pets and their families.
Trusted and beloved brands for your pet's every need.
